SOBER – The brand

SOBER is a Berlin brand that believes luxury does not have to be expensive. Everything is developed and produced in Germany, in small batches, with a clean formula list: no parabens, silicones, microplastics or synthetic dyes, nothing tested on animals (PETA-certified), and vegan wherever the fragrance allows. The brand works with a team of dermatologists and scientists and ships climate-neutrally in FSC-certified boxes.

The eau de parfum line follows one idea: travel without traveling. Each of the twenty scents is named after a place and built from the memories the founders brought home – saffron and golden pagodas in Mandalay, lemon and French hip hop in Marseille, grapefruit and moss-covered rocks in Evje. All of them are unisex, come in a 50 ml bottle and are grouped into four families: aquatic, floral, oriental and spicy.

At LAUDEEN you will find the complete collection, plus the four discovery sets with five 2 ml samples each. Not sure which destination suits you? Come and smell them in our store in Deinze, or start with a discovery set.