Gisel B - The founder

Clémence Masson, originally from the Normandy coast, grew up surrounded by art and music. She learned sewing from her grandmother Gisèle, a seamstress skilled in Calais lace. With a passion for politics, Clémence studied Human and Political Sciences in Lille, focusing on communication and business creation.

After a stint in child welfare, Clémence founded GISEL B in 2015, aiming to offer high-quality, artisanal, and fashionable jewelry. She has since taken the brand international, advocating for a more transparent jewelry industry.

In 2022, Clémence also became a marketing and communication professor at Aix Marseille University.